Pranit Naheta, a visionary entrepreneur, launched a menswear jewelry brand with a clear vision: to redefine men’s accessories with elegance and precision. With the tagline “What Men Wear,” the brand set out to offer unique, high-quality jewelry designed exclusively for men. Pranit Naheta sought Likewater Branding’s expertise to create an identity that would resonate with modern men looking for sophistication and style.
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Challenge:
The primary challenge was to craft a brand that would stand out in the growing yet niche market of men’s jewelry. Likewater Branding needed to create an identity that not only showcased luxury but also appealed to the evolving tastes of today’s discerning male audience. Solution: Likewater’s Strategic Branding Approach
Corporate Identity Design
Likewater began by understanding the essence of “What Men Wear” and used it as a guiding principle for the brand’s visual identity. The design team developed a sleek, masculine logo and a refined color palette, emphasizing shades that symbolized luxury and elegance. The logo was designed to be memorable, with subtle elements that evoked sophistication and strength — attributes the brand wanted to convey.
Website
Likewater Branding developed a comprehensive website for Pranit Naheta’s menswear jewelry brand by focusing on the brand's tagline, "What Men Wear," to reflect sophistication and strength. The site integrated a modern, masculine design aesthetic with intuitive navigation that showcased each jewelry piece's elegance and craftsmanship. They highlighted the brand's story and values, using high-quality visuals, interactive features, and clear, bold typography that resonated with the target audience.
In addition to an attractive visual layout, Likewater ensured the website was optimized for user experience and SEO, allowing the brand to reach a broader audience. Features like a responsive mobile design, streamlined purchasing options, and a blog section on style and trends provided a platform for both storytelling and direct engagement, fostering brand loyalty and enhancing customer trust.
Communication Strategy
To align with the tagline and core audience, Likewater crafted a communication strategy that highlighted the exclusivity and craftsmanship of Pranit Naheta’s jewelry. Every piece of messaging emphasized the idea that jewelry is an essential part of men’s fashion, enhancing personality and style. This unified approach allowed the brand to build a narrative around men’s evolving choices and the brand’s role in complementing their attire.
Corporate Film Production
To bring this vision to life, Likewater produced a high-quality corporate film that captured the essence of the brand and its products. The film showcased Pranit Naheta’s journey in redefining men’s jewelry, the inspiration behind the designs, and the meticulous craftsmanship involved. With a focus on storytelling, the film portrayed the brand’s jewelry as a statement of style and confidence.
Outcome
The branding efforts led to a successful launch of Pranit Naheta’s menswear jewelry brand. The cohesive identity, strong tagline, and impactful storytelling enabled the brand to connect with a sophisticated audience, establishing Pranit Naheta as a luxury name in men’s jewelry. As a result, the brand saw a surge in recognition, with a growing customer base that appreciated the unique blend of tradition and modernity that each piece embodied.
Through Likewater Branding’s comprehensive strategy, the Pranit Naheta brand continues to thrive as a symbol of what discerning men wear, making an indelible mark in the luxury jewelry space. The brand has already made inroads into the global markets with the clear-cut road map laid out by Likewater.
Case Study:
Likewater Sustain is elevated to a Global Net Zero Consultancy Leader
Client: Likewater Sustain
Industry: Sustainability and Environmental Consultancy
Service: Net Zero Consulting
Objective:
Likewater Sustain sought to establish itself as a leading consultancy specializing in Net Zero strategy, known globally for its expertise in creating sustainable pathways for organizations. They aimed to build a brand presence that would resonate with both corporate giants and emerging industries committed to reducing their carbon footprint.
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Challenge:
The global Net Zero consulting market is competitive, with established brands already holding strong positions. Likewater Sustain needed a unique brand identity that conveyed its specialized expertise in Net Zero strategies while differentiating itself as a forward-thinking, results-driven partner in sustainability. The challenge was not only to build brand awareness but also to position Likewater Sustain as a thought leader in an industry dominated by major global players.
Solution:
Likewater Branding undertook a comprehensive brand development strategy to establish Likewater Sustain as a premier Net Zero consultancy. The process included:
1. Brand Identity Development
Positioning: Likewater Branding crafted a positioning statement that emphasized Likewater Sustain’s in-depth expertise, commitment to innovation, and strategic approach in the Net Zero domain. This positioned Likewater Sustain as the consultancy that empowers companies to achieve net zero in a way that is both practical and pioneering.
Visual Identity: A modern, eco-conscious design language was created to reflect the values of sustainability, expertise, and innovation. The logo and brand colors were chosen to evoke a sense of trust, forward momentum, and environmental consciousness.
Tagline Creation: The tagline “Curating your journey to Net Zero” was developed to underscore Likewater Sustain's role as a trusted advisor, leading clients toward sustainable transformation.
2. Comprehensive Brand Communication
Messaging Strategy: Likewater Branding developed a messaging framework to communicate the value of Net Zero consulting clearly and impactfully. This involved creating key message pillars around Likewater Sustain’s technical expertise, proven methodologies, and long-term sustainability vision.
Content Development: To position Likewater Sustain as a thought leader, Likewater Branding created various forms of content. Case studies, white papers, and blog articles showcased successful client transformations, while educational material provided insights into Net Zero trends, technologies, and best practices.
Digital Presence: A user-centric website was designed with a focus on Likewater Sustain’s offerings, client successes, and industry insights. SEO strategies and a consistent digital content plan helped establish a strong online presence and attract global clients.
3. Thought Leadership and Industry Engagement
Webinars and Virtual Events: Likewater Branding organized webinars and virtual conferences featuring Likewater Sustain’s experts. This positioned them as industry thought leaders and provided platforms for meaningful client engagement.
Social Media Strategy: Social media platforms were used to share thought leadership content, industry updates, and sustainability tips, further establishing Likewater Sustain’s reputation as a knowledge hub in the Net Zero space.
Collaborations and Partnerships: Likewater Branding identified key partnerships to amplify Likewater Sustain’s reach. Collaborations with green energy providers, sustainability-focused NGOs, and tech innovators underscored Likewater Sustain’s commitment to industry leadership.
4. Brand Reputation and Client Engagement
Client Success Stories: Likewater Branding highlighted case studies that demonstrated tangible results from Likewater Sustain’s Net Zero consulting services. These stories focused on the quantifiable impact of their work, reinforcing Likewater Sustain's effectiveness and reliability.
Customer-Centric Campaigns: Personalized communication campaigns were developed to engage potential clients, emphasizing Likewater Sustain’s understanding of diverse industries and commitment to tailored, actionable strategies.
Results:
Global Recognition: Likewater Sustain quickly gained recognition as an expert Net Zero consultancy, known for its practical, strategic approach to sustainability.
Client Acquisition: The repositioned brand and targeted marketing efforts led to increased interest from high-profile clients, helping Likewater Sustain to establish a robust client base across diverse industries.
Thought Leadership: Likewater Sustain emerged as a thought leader in the Net Zero space, with industry articles, webinars, and client success stories showcasing its expertise.
Industry Partnerships: The brand’s reputation led to strategic partnerships that expanded its influence and bolstered its credibility as a Net Zero expert.
Conclusion:
Through Likewater Branding’s strategic brand development, Likewater Sustain was transformed into a globally recognized expert in Net Zero consultancy. With a clear, impactful identity and a reputation for delivering sustainable solutions, Likewater Sustain stands out as a leader in helping organizations worldwide achieve their Net Zero goals.
Client: Yesen Sustain
Industry: Clean-tech innovators
Service: Sustainability, Net Zero, Electric Power
When wildfires are dancing across our forests
and the waters depleting beyond human vision
when the clouds are vanishing by the second
and extinction is writ on the skyline
that's when they know that climate emergency is staring us at our face. Now. Now. Now.
they are challenging statequo
and working to change the story
they are decolorising our technicolor dreams
and visualizing alternative futures.
they are calling futurists from across the world
to connect our individual minds
to engage in dialogue, in creativity, in inquisitiveness.
they are AL ANWAAR, the shining jewel in the heart of Dubai. With our roots reaching back to 1988, they are a brand born and nourished in the golden sands of the UAE. Our presence in the renowned Deira Gold Souk and the illustrious Dubai Mall is a testament to our journey of becoming a trusted local brand in the realms of fine jewelry and solitaire diamonds.
With a dedicated and passionate team of 45 craftsmen and connoisseurs, they bring you treasures sourced from the finest manufacturers worldwide. Our shelves are adorned with the best selections, offering you a myriad of choices that harmoniously blend global quality and local essence.
Client: PMC (Pakistan Medical Center)
Industry: Medical Center
Service: GCC’s first not-for-profit healthcare facility
A project of Pakistan Association Dubai, Pakistan Medical Centre (PMC) is the GCC’s first not-for-profit healthcare facility which opened its doors in October 2020 to provide free and affordable treatment to deserving patients of all nationalities across the UAE. The foundation of PMC was laid in order to make sure that every segment of society had access to quality healthcare. In the pursuit of our goal, they have successfully managed to serve over 88,000 + patients from 92 + nationalities. The core of our vision lies in values of diversity, tolerance and inclusion that PMC upholds in its services.
Client: Westar
Industry: Wrist Fashion
Service: world’s leading manufacturers of quality timepieces facility
WESTAR, one of the world’s leading manufacturers of quality timepieces has coined the term variety by pioneering the concept of a watch as an interchangeable fashion accessory. Launched in 1985, WESTAR quickly expanded worldwide in more than 45 countries and 15 Duty Free outlets, an accomplishment which could have only been achieved through a clear vision and innovation.
The brand’s mission is to provide stylish, fashionable high quality watches at competitive prices… values that have been synonymous with the WESTAR name.
