Case Study

Pranit Naheta, a niche Men’s Jewellery Brand is now ready to take on the international markets

www.pranitnaheta.com
Client: Pranit Naheta
Industry: Lifestyle & Jewellery
Service: Men’s Jewellery

Pranit Naheta, a visionary entrepreneur, launched a menswear jewelry brand with a clear vision: to redefine men’s accessories with elegance and precision. With the tagline “What Men Wear,” the brand set out to offer unique, high-quality jewelry designed exclusively for men. Pranit Naheta sought Likewater Branding’s expertise to create an identity that would resonate with modern men looking for sophistication and style.

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Challenge:

The primary challenge was to craft a brand that would stand out in the growing yet niche market of men’s jewelry. Likewater Branding needed to create an identity that not only showcased luxury but also appealed to the evolving tastes of today’s discerning male audience.
Solution: Likewater’s Strategic Branding Approach

Corporate Identity Design

Likewater began by understanding the essence of “What Men Wear” and used it as a guiding principle for the brand’s visual identity. The design team developed a sleek, masculine logo and a refined color palette, emphasizing shades that symbolized luxury and elegance. The logo was designed to be memorable, with subtle elements that evoked sophistication and strength — attributes the brand wanted to convey.

Corporate Film Production

To bring this vision to life, Likewater produced a high-quality corporate film that captured the essence of the brand and its products. The film showcased Pranit Naheta’s journey in redefining men’s jewelry, the inspiration behind the designs, and the meticulous craftsmanship involved. With a focus on storytelling, the film portrayed the brand’s jewelry as a statement of style and confidence.



Website

Likewater Branding developed a comprehensive website for Pranit Naheta’s menswear jewelry brand by focusing on the brand's tagline, "What Men Wear," to reflect sophistication and strength. The site integrated a modern, masculine design aesthetic with intuitive navigation that showcased each jewelry piece's elegance and craftsmanship. They highlighted the brand's story and values, using high-quality visuals, interactive features, and clear, bold typography that resonated with the target audience.

In addition to an attractive visual layout, Likewater ensured the website was optimized for user experience and SEO, allowing the brand to reach a broader audience. Features like a responsive mobile design, streamlined purchasing options, and a blog section on style and trends provided a platform for both storytelling and direct engagement, fostering brand loyalty and enhancing customer trust.

Communication Strategy

To align with the tagline and core audience, Likewater crafted a communication strategy that highlighted the exclusivity and craftsmanship of Pranit Naheta’s jewelry. Every piece of messaging emphasized the idea that jewelry is an essential part of men’s fashion, enhancing personality and style. This unified approach allowed the brand to build a narrative around men’s evolving choices and the brand’s role in complementing their attire.

Outcome

The branding efforts led to a successful launch of Pranit Naheta’s menswear jewelry brand. The cohesive identity, strong tagline, and impactful storytelling enabled the brand to connect with a sophisticated audience, establishing Pranit Naheta as a luxury name in men’s jewelry. As a result, the brand saw a surge in recognition, with a growing customer base that appreciated the unique blend of tradition and modernity that each piece embodied.

Through Likewater Branding’s comprehensive strategy, the Pranit Naheta brand continues to thrive as a symbol of what discerning men wear, making an indelible mark in the luxury jewelry space. The brand has already made inroads into the global markets with the clear-cut road map laid out by Likewater.

Likewater Sustain is elevated to a Global Net Zero Consultancy Leader

www.likewatersustain.com
Client: Likewater Sustain
Industry: Sustainability and Environmental Consultancy
Service: Net Zero Consulting
Objective:

Likewater Sustain sought to establish itself as a leading consultancy specializing in Net Zero strategy, known globally for its expertise in creating sustainable pathways for organizations. They aimed to build a brand presence that would resonate with both corporate giants and emerging industries committed to reducing their carbon footprint.

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Challenge:

The global Net Zero consulting market is competitive, with established brands already holding strong positions. Likewater Sustain needed a unique brand identity that conveyed its specialized expertise in Net Zero strategies while differentiating itself as a forward-thinking, results-driven partner in sustainability. The challenge was not only to build brand awareness but also to position Likewater Sustain as a thought leader in an industry dominated by major global players.
Solution: Likewater Branding undertook a comprehensive brand development strategy to establish Likewater Sustain as a premier Net Zero consultancy. The process included:

01.
Brand Identity Development
Positioning: Likewater Branding crafted a positioning statement that emphasized Likewater Sustain’s in-depth expertise, commitment to innovation, and strategic approach in the Net Zero domain. This positioned Likewater Sustain as the consultancy that empowers companies to achieve net zero in a way that is both practical and pioneering.

Visual Identity: A modern, eco-conscious design language was created to reflect the values of sustainability, expertise, and innovation. The logo and brand colors were chosen to evoke a sense of trust, forward momentum, and environmental consciousness.

Tagline Creation: The tagline “Curating your journey to Net Zero” was developed to underscore Likewater Sustain's role as a trusted advisor, leading clients toward sustainable transformation.
02.
Comprehensive Brand Communication
Messaging Strategy: Likewater Branding developed a messaging framework to communicate the value of Net Zero consulting clearly and impactfully. This involved creating key message pillars around Likewater Sustain’s technical expertise, proven methodologies, and long-term sustainability vision.

Content Development: To position Likewater Sustain as a thought leader, Likewater Branding created various forms of content. Case studies, white papers, and blog articles showcased successful client transformations, while educational material provided insights into Net Zero trends, technologies, and best practices.

Digital Presence: A user-centric website was designed with a focus on Likewater Sustain’s offerings, client successes, and industry insights. SEO strategies and a consistent digital content plan helped establish a strong online presence and attract global clients.
03.
Thought Leadership and Industry Engagement
Webinars and Virtual Events: Likewater Branding organized webinars and virtual conferences featuring Likewater Sustain’s experts. This positioned them as industry thought leaders and provided platforms for meaningful client engagement.

Social Media Strategy: Social media platforms were used to share thought leadership content, industry updates, and sustainability tips, further establishing Likewater Sustain’s reputation as a knowledge hub in the Net Zero space.

Collaborations and Partnerships: Likewater Branding identified key partnerships to amplify Likewater Sustain’s reach. Collaborations with green energy providers, sustainability-focused NGOs, and tech innovators underscored Likewater Sustain’s commitment to industry leadership.
04.
Brand Reputation and Client Engagement
Client Success Stories: Likewater Branding highlighted case studies that demonstrated tangible results from Likewater Sustain’s Net Zero consulting services. These stories focused on the quantifiable impact of their work, reinforcing Likewater Sustain's effectiveness and reliability.

Customer-Centric Campaigns: Personalized communication campaigns were developed to engage potential clients, emphasizing Likewater Sustain’s understanding of diverse industries and commitment to tailored, actionable strategies.
Results:
Global Recognition: Likewater Sustain quickly gained recognition as an expert Net Zero consultancy, known for its practical, strategic approach to sustainability.

Client Acquisition: The repositioned brand and targeted marketing efforts led to increased interest from high-profile clients, helping Likewater Sustain to establish a robust client base across diverse industries.

Thought Leadership: Likewater Sustain emerged as a thought leader in the Net Zero space, with industry articles, webinars, and client success stories showcasing its expertise.

Industry Partnerships: The brand’s reputation led to strategic partnerships that expanded its influence and bolstered its credibility as a Net Zero expert.
Conclusion:
Through Likewater Branding’s strategic brand development, Likewater Sustain was transformed into a globally recognized expert in Net Zero consultancy. With a clear, impactful identity and a reputation for delivering sustainable solutions, Likewater Sustain stands out as a leader in helping organizations worldwide achieve their Net Zero goals.

Yesen Sustain

www.yesensustain.com

Yesen Sustain established as a Clean Tech innovator

Client: Yesen Sustain - India's first Carbon Negative Event
Industry: Clean Technology
Products: Energy Storage, Hybrid & Off-grid Energy
Market: India

Objective:
Yesen Sustain manufactures Energy Storage Equipment and supplies Hybrid & Off-grid solutions for a world, that is seeking clean energy. They aimed to build a brand presence that would resonate with the changing attitude of decision makers committed to reducing their carbon footprint.

Challenge:
The challenge to Likewater was to initiate a brand development strategy, beginning with the corporate identity development, through to creating a consolidated brand story involving creatives, social media, PR and events.

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Solution:
Likewater undertook a comprehensive brand development strategy to establish Yesen Sustain as a premier Clean Tech Innovator. The process included:

1
Brand Identity Development
2
360° Brand Communication & Skills
3
Thought Leadership and Industry Engagement
4
Brand Reputation and Client Engagement
Positioning: Likewater crafted a tagline that emphasized Yesen Sustain’s expertise and innovation - Technology by Nature. This positioned Yesen Sustain as an innovator empowers companies to achieve Clean Tech power.
Visual Identity: A modern, eco-conscious design language was created to reflect the values of sustainability, expertise, and innovation. The logo and brand colors were chosen to evoke a sense of environmental consciousness.
Tagline Creation: The tagline “Technology by Nature” was developed to underscore Yesen Sustain's role as a clean tech innovator, which utilizes the power of nature.
Messaging Strategy: Likewater developed a messaging framework to communicate the value of Clean Tech for power. This involved creating key message pillars around Yesen Sustain’s technical expertise and proven methodologies.
Content Development: To position Yesen Sustain as a thought leader, Likewater created various forms of content. Case studies, white papers, and blog articles showcased successful client transformations, while educational material provided insights into Net Zero trends, technologies, and best practices.
Digital Presence: A website was designed with a focus on Yesen Sustain’s offerings, and industry insights. SEO strategies and a consistent digital content plan helped establish a strong online presence and attract global clients.
Events: Likewater organized events featuring the advantages of Yesen Sustain showcasing its products at various events. Likewater also organized India’s first Carbon Negative event to launch the brand. This positioned Yesen Sustain as industry thought leaders and provided for meaningful client engagement.
Social Media Strategy: Social media platforms were used to share thought leadership content, industry updates, and sustainability tips, further establishing Yesen Sustain’s reputation as an innovative disruptor in the clean tech space.
Client Success Stories: Likewater highlighted case studies that demonstrated tangible results from Yesen Sustain’s technology. These stories focused on the quantifiable impact of their work, reinforcing Yesen Sustain’s effectiveness and reliability.
Campaigns: Campaigns were developed to engage potential clients, emphasizing Yesen Sustain’s understanding of diverse industries.
Results:

Recognition: Yesen Sustain quickly gained recognition as an innovator in Clean Tech products.
Client Acquisition: The targeted brad development efforts led to increased interest from clients of various profiles, helping Yesen Sustain to establish a robust client base.

Conclusion:

Through our strategic brand development, Yesen Sustain was transformed into a regionally recognized expert in Clean Tech innovator, with many global companies reaching out to enlist as suppliers and distributors.

Merch & Cart

www.merchandcart.com

Rebranding & Repositioning Merch & Cart – The Online Shopping Portal with a Twist

Client: Merch & Cart, UK
Industry: E-commerce/ Online shopping
Market: United Kingdom

Challenge:
Merch & Cart, an online shopping portal in the UK, sought to redefine its identity in a highly competitive e-commerce market. Despite offering a diverse product range, the brand lacked a distinct personality, and its previous communication strategy failed to resonate with its target audience. They needed a bold, fresh approach that would distinguish them from competitors and foster a loyal customer base.

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Objective:
To rebrand and reposition Merch & Cart by crafting a compelling brand identity, establishing a unique tone of voice, and creating a memorable consumer experience.

Solution:
Likewater Branding Services

1. A Philosophy Rooted in the Ampersand (&)
2. Brand Strategy Development
3. Crafting the Tone of Voice
4. Visual Identity Revamp
5. Website and User Experience Overhaul
6. Engaging Campaigns and Storytelling

Results

I t's still early days and a comprehensive analysis will be taken only after 6 months. But the initial signs are spectacular to say the least.
Increased Brand Awareness: Merch & Cart will soon see an organinic rise in social media followers within six months of the rebranding campaign launch.
Boosted Sales: Website traffic increased by 30%, and conversion rates improved by 35%, with many customers praising the brand's unique personality and engaging communication.
Customer Loyalty: Surveys showed a 20% increase in customer satisfaction and brand recall, with many identifying the ampersand as a memorable symbol of their experience.

Conclusion

M erch & Cart’s transformation is a testament to the power of strategic branding. By leveraging Likewater’s expertise, the portal successfully carved a niche in the crowded e-commerce market, becoming a brand that customers not only shop with but also connect with on a deeper level.
Merch & Cart is now ready to take off as a shining example of how a strong philosophy, a distinctive tone of voice, and cohesive communication can redefine the way a brand can be launched in the marketplace.

Gehna

Client: Gehna
Industry: Jewellery Boutique
Service: Men’s Jewellery

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AlanWaar

www.alanwaaronline.com
Client: AlanWaar
Industry: Diamond Jewellery
Service: Men’s Jewellery

they are AL ANWAAR, the shining jewel in the heart of Dubai. With our roots reaching back to 1988, they are a brand born and nourished in the golden sands of the UAE. Our presence in the renowned Deira Gold Souk and the illustrious Dubai Mall is a testament to our journey of becoming a trusted local brand in the realms of fine jewelry and solitaire diamonds.
With a dedicated and passionate team of 45 craftsmen and connoisseurs, they bring you treasures sourced from the finest manufacturers worldwide. Our shelves are adorned with the best selections, offering you a myriad of choices that harmoniously blend global quality and local essence.

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PMC

www.pmcpad.ae
Client: PMC (Pakistan Medical Center)
Industry: Medical Center
Service: GCC’s first not-for-profit healthcare facility

A project of Pakistan Association Dubai, Pakistan Medical Centre (PMC) is the GCC’s first not-for-profit healthcare facility which opened its doors in October 2020 to provide free and affordable treatment to deserving patients of all nationalities across the UAE. The foundation of PMC was laid in order to make sure that every segment of society had access to quality healthcare. In the pursuit of our goal, they have successfully managed to serve over 88,000 + patients from 92 + nationalities. The core of our vision lies in values of diversity, tolerance and inclusion that PMC upholds in its services.

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Retzie

Client: Retzie
Industry: Fashion
Service: Unisex Clothing

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Westar

www.worldofwestar.com
Client: Westar
Industry: Wrist Fashion
Service: world’s leading manufacturers of quality timepieces facility

WESTAR, one of the world’s leading manufacturers of quality timepieces has coined the term variety by pioneering the concept of a watch as an interchangeable fashion accessory. Launched in 1985, WESTAR quickly expanded worldwide in more than 45 countries and 15 Duty Free outlets, an accomplishment which could have only been achieved through a clear vision and innovation.
The brand’s mission is to provide stylish, fashionable high quality watches at competitive prices… values that have been synonymous with the WESTAR name.

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